Marketing Business Analyst jobs

1. Role of a Business Analyst in the Marketing and Advertising Industry:

In the dynamic and highly competitive landscape of the marketing and advertising industry, a business analyst plays a crucial role as a strategic facilitator, aligning business objectives with the intricacies of operational and analytical processes. They serve as a key collaborator, ensuring that marketing strategies and campaigns are data-driven and effectively executed to achieve optimal results.

2. Three Areas of Focus of a Business Analyst in the Marketing and Advertising Sector:

a. Marketing Campaign Performance Analysis:

  • Business analysts in the marketing and advertising sector specialize in evaluating the performance of marketing campaigns. They employ advanced analytics and key performance indicators (KPIs) to measure the effectiveness of campaigns, including click-through rates, conversion rates, and return on investment (ROI). By providing insights into what works and what needs adjustment, business analysts contribute to optimizing marketing strategies for maximum impact.

b. Customer Segmentation and Targeting Strategies:

  • Understanding and reaching the right audience is critical in marketing and advertising. Business analysts focus on customer segmentation, utilizing demographic, behavioral, and psychographic data to identify target audiences. They conduct market research and employ segmentation models to refine targeting strategies, ensuring that marketing efforts are directed towards the most receptive and profitable customer segments.

c. Market Trend Analysis and Competitive Intelligence:

  • Staying abreast of market trends and competitor activities is essential for maintaining a competitive edge. Business analysts track industry trends, consumer preferences, and competitor campaigns. Through market research and competitive analysis, they provide valuable insights that inform marketing strategies, product development, and positioning in the market, enabling companies to adapt and innovate effectively.

3. Summary:

In summary, the role of a business analyst in the marketing and advertising industry is pivotal. Their specialized focus on aligning business strategies with operational and analytical solutions, coupled with their expertise in campaign performance analysis, customer segmentation, and market trend analysis, empowers companies to navigate a rapidly evolving industry landscape. The expertise and analytical acumen they bring to the table are fundamental to the ongoing success and competitiveness of marketing and advertising efforts, ensuring they remain at the forefront of delivering impactful and targeted campaigns.

Business Analyst salary in Marketing industry

What is Marketing business analyst salary?

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Business analysts are in high demand, and their salaries reflect their skills and expertise. The salary of a data analyst can be influenced by several factors such as experience, industry, location, and job title.

Generally, with increased experience, business analysts can expect to command higher salaries. The business analyst salary guide provides the overview of salaries in various industries, with a deep dive into how much entry level, senior and lead business analysts can earn depending on their experience, across various industries.

In the Marketing industry we currently have 28 business analyst jobs in our database.

Average business analyst salary for a Marketing business analyst, is currently $86,371 per year.

Depending on experience, the average entry level business analyst salary is $74,667, senior business analyst salary is $88,685 and lead business analyst commands $90,833 per year, in the Marketing industry.

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Marketing
Total number of roles: 
28
Average Salary
per year
$86,371
Median Salary
per year
$85,000
Minimum Salary
per year
$60,000
Maximum Salary
per year
$150,000

What is Entry level marketing business analyst salary?

What is Senior marketing business analyst salary?

What is Lead marketing business analyst salary?

Marketing
Entry level data analyst
0 - 3 years of experience
Total number of roles: 
6
Average Salary
per year
$74,667
Median Salary
per year
$72,500
Minimum Salary
per year
$60,000
Maximum Salary
per year
$90,000

What is Senior marketing business analyst salary?

Marketing
Senior data analyst
3 - 5 years of experience
Total number of roles: 
13
Average Salary
per year
$88,685
Median Salary
per year
$87,500
Minimum Salary
per year
$40,000
Maximum Salary
per year
$146,000

What is Lead marketing business analyst salary?

Marketing
Lead data analyst
5 - 10 years of experience
Total number of roles: 
9
Average Salary
per year
$90,833
Median Salary
per year
$90,500
Minimum Salary
per year
$60,000
Maximum Salary
per year
$150,000

Where do you get the data from?

We only used data from jobs posted on our website to calculate business analyst salaries. In the brackets next to each industry or state you can see how many business analyst jobs in the said industry/state we have on our site.

Please note that in many cases we currently only have < 10 data points to draw from, therefore the accuracy will improve as the amount of business analyst job opportunities on the site increases.

The business analyst salary guide is being updated every quarter.

Last update: 1st July, 2024

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