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 Business Analyst, Marketing Campaigns at Google
Business Analyst, Marketing Campaigns
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Google

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Posted on: 
August 3, 2023
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Summary of the Business Analyst, Marketing Campaigns job at Google

Google is hiring a Business Analyst, Marketing Campaigns with 5 - 10 years of experience. Based in United States - Multiple Locations and with Hybrid ways of working. The expected salary range for this role is $133,000 - $199,000
About Google

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.

Business Analyst, Marketing Campaigns - Job Role & Responsibilities

By applying to this position you will have an opportunity to share your preferred working location from the following: Kirkland, WA, USA; New York, NY, USA; Seattle, WA, USA; San Francisco, CA, USA; Sunnyvale, CA, USA.

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Google Workspace products include apps like Gmail, Google Meet, Google Drive, Doc, Sheets, Slides and more that billions of users choose everyday. They are designed for consumers, teams, and small businesses to do more.

As a Marketing Campaign Business Analyst, you will be a part of the Google Workspace Marketing team, focused on the commercial segment, providing business-critical insights and ensuring cross-functional alignment of goals and execution between marketing and sales. You will remain focused on aligning business goals with effective day-to-day operations across cross-functional teams.

In this role, you will be a key member of the Google Workspace Marketing Demand Gen team. You will bring strategic thinking, strong quantitative skills, and sound business judgment to bear on key challenges and opportunities across multiple customer segments. You will be able to pull together data across various dashboards, and draw insights from the data to report on business performance and opportunity areas for growth. You will help prepare and deliver presentations in business review meetings.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Measure and analyze the effectiveness of demand generation campaigns, across the funnel and various channels.
  • Report on business performance and identifying areas of opportunity for growth.
  • Prepare and deliver presentations in regular business review meetings.
  • Partner with Finance and Operations on internal planning processes, including budgeting and target setting.
Business Analyst, Marketing Campaigns - Job requirements

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience working in a management consulting, investment banking, or corporate strategy.
  • Experience with building and delivering presentations to executive internal stakeholders.
  • Experience with data analysis, data modeling, and SQL.

Preferred qualifications:

  • MBA degree.
  • Experience developing business-to-business go-to-market strategy with an understanding of routes to market, sales and marketing alignment, and channel strategies (e.g., web, social, email, paid media, etc.).
  • Experience working with Google Analytics data.
  • Knowledge of B2B marketing (Metrics, KPIs, etc.) and scripting languages (Python, R, etc.).
  • Understanding of software and cloud computing market, with the ability to synthesize data sets into meaningful insights.
  • Ability to drive insights across a broad spectrum of topics and maintain high-quality work.
What we offer at Google

The US base salary range for this full-time position is $133,000-$199,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

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Average business analyst salary in the Tech industry is $110,757.
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Google

Google

is hiring

Business Analyst, Marketing Campaigns

Website:
Posted on: 
April 1, 2024

About Our Company

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.

Job Description & Responsibilities

By applying to this position you will have an opportunity to share your preferred working location from the following: Kirkland, WA, USA; New York, NY, USA; Seattle, WA, USA; San Francisco, CA, USA; Sunnyvale, CA, USA.

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Google Workspace products include apps like Gmail, Google Meet, Google Drive, Doc, Sheets, Slides and more that billions of users choose everyday. They are designed for consumers, teams, and small businesses to do more.

As a Marketing Campaign Business Analyst, you will be a part of the Google Workspace Marketing team, focused on the commercial segment, providing business-critical insights and ensuring cross-functional alignment of goals and execution between marketing and sales. You will remain focused on aligning business goals with effective day-to-day operations across cross-functional teams.

In this role, you will be a key member of the Google Workspace Marketing Demand Gen team. You will bring strategic thinking, strong quantitative skills, and sound business judgment to bear on key challenges and opportunities across multiple customer segments. You will be able to pull together data across various dashboards, and draw insights from the data to report on business performance and opportunity areas for growth. You will help prepare and deliver presentations in business review meetings.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Measure and analyze the effectiveness of demand generation campaigns, across the funnel and various channels.
  • Report on business performance and identifying areas of opportunity for growth.
  • Prepare and deliver presentations in regular business review meetings.
  • Partner with Finance and Operations on internal planning processes, including budgeting and target setting.

Requirements

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience working in a management consulting, investment banking, or corporate strategy.
  • Experience with building and delivering presentations to executive internal stakeholders.
  • Experience with data analysis, data modeling, and SQL.

Preferred qualifications:

  • MBA degree.
  • Experience developing business-to-business go-to-market strategy with an understanding of routes to market, sales and marketing alignment, and channel strategies (e.g., web, social, email, paid media, etc.).
  • Experience working with Google Analytics data.
  • Knowledge of B2B marketing (Metrics, KPIs, etc.) and scripting languages (Python, R, etc.).
  • Understanding of software and cloud computing market, with the ability to synthesize data sets into meaningful insights.
  • Ability to drive insights across a broad spectrum of topics and maintain high-quality work.

What we offer

The US base salary range for this full-time position is $133,000-$199,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Apply now

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