We are Wella Company, an innovative global leader in the beauty industry that combines its iconic 140+ years history and industry expertise with its emerging status as a category-leading high-growth company. Since 2020, Wella Company has galvanized the transformation of our business and brands to become one of the fastest-growing companies in the beauty sector. Our portfolio of leading professional and retail hair, nails, and beauty tech brands include Wella Professionals, O·P·I, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol. Wella Professionals is the No. 1 Salon Color Brand in the World* and OPI is the No. 1 Professional Nail Salon Brand Worldwide. With an ambition to become the best beauty company in the industry, we inspire consumers and beauty professionals through our brands to look, feel, and be their true selves. We approach the product creation process by rigorously combining science, technology, and artistry to develop performance-led products, often distinguished by patented technology, a mark of the legendary Wella difference.

Guided by our company values and led by purpose to deliver positive impact on people through our products and towards our planet and society, we deliver sustainable growth to all stakeholders. We proudly support the salon industry and the artists and stylists we serve across the 127 countries in which we operate. Each day, we impact a diverse community of more than 91 million beauty lovers and industry professionals, social influencers, ambassadors, followers, employees, customers, and suppliers across the globe. This is our Wella Family. Our belief to be better by doing better guides our business, and our environmental and social progress. Continuing our journey to sustainably improve our products, reduce our impact on the environment, and create a culture where all employees lead as owners invested in our shared success, we ensure Wella Company prospers for generations to come.

At Wella Company, the vision of Consumer & Market Insights function is to empower business growth through true customer & consumer centricity. With our relentless enthusiasm for insights, wherever they came from – big data, secondary data, consumer survey or understanding, and our tireless drive of insights to action, we work side by side with leadership, cross functional teams including but not limited to global marketing, global product marketing, communications, digital, trade marketing, and R&D teams to power sustained commercial success for the Wella Company.

THE ROLE

The Business Analyst, CMI, reporting into CMI Associate Director, plays a supporting role within the designated Business Unit/ Brand CMI team. This role will be accountable for ensuring that Wella Company decision making and business planning are based on facts and data-driven by leveraging market data like Nielsen, NPD, Euromonitor, Kline, and a power user of data visualization tools like Power BI.

Guided by the CMI Associate Director, this role is responsible of performing needed analysis by mining the data including but not limited to secondary market data, social data, and connecting the dots with the goal of answering related business questions.

Key Responsibilities

• Analyze secondary market data, social listening data, and sales data.
• Compile the monthly Brand Performance scorecard
• Perform quality assurance and create coherence cross data sources
• Extract data from multiple sources and combine them into the required datasets for model building and analytics while leading data integration of various sources to provide a consolidated view of the market with input from CMI stakeholders.
• Build a strong and long-lasting partnership with key data provider / external stakeholders while leading Data Stewardship to maintain the data quality and integrity of our key databases across different sources/vendors.
• Become the go-to person for all data related requests for designated Business Unit/ Brand, by defining reporting and partner with CMI Associate Director to communicate the key insights and findings to the key stakeholders while ensuring the data is presented in a clear and digestible format to enable decision making.
• Support CMI Associate Director to compose business opportunity related deep dives
• Monitor the competitors’ activities and outcomes through secondary market data and social listening
• Work closely with IT to ensure all analytics platforms are aligned to our internal financial reporting creating synergies moving forward.

Essential:

• 2 to 5 years of experience in Business Analysis with multi sources data, preferably in Beauty category.
• Experience working with large datasets: SQL databases, using Tableau, Excel, R, Python or equivalents
• A Bachelor´s degree with Science Major such as Computer Science is preferred.
• Strong analytical skills
• Experience solving business cases with PowerBI. Background in Data Science is a strong plus.
• Strong understanding of business fundamentals, including sales/share data, business drivers, financials.
• Experience in syndicated research including Nielsen, IRI, Kantar, point-of-sale data, NPD GFK panels ,etc.
• Good command of MS Office Suite, in particular (proficient with light understanding of coding in) Excel and (Good) Power Point.
• Highly detail-oriented and well-organized
• Strong learning & service mindset, curios, dynamic and entrepreneurial
• Comfortable working within a fluid and flexible culture; adjusts well to change and/or shifting priorities
• Fluency in written and spoken English is required, a second language is an asset.